I have received a new brief as part of the packaging project. Within this brief I have to re design three products aimed at babies and parents for their babies. The design must be consistent throughout. I am currently considering using illustrations to make the products feel child friendly. Whilst I was doing research I visited a supermarket and looked at the product in situ, I found all of the packaging for baby products to be bright loud and garish. Using this information I feel using pastel colours would be the way forward as it would make the products stand out amongst the bright multi coloured competitors.
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