I am now looking at a rebrand of a product by Palmers, which is a hand cream. I feel the packaging needs a major refresh as it is boring, it doesn’t say anything about the product and it is not at all targeted at the audience its meant to be. The current packaging does not allow the product to stand out amongst its competitors. I am currently looking at other beauty creams, which are aiming for a similar target audience, other products are using things like swirls and patterns to target women and make their product feel more feminine. I hope to design better packaging for this product in order to boost sales and increase the target market that buy the product.
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