Tuesday 21st September

I am currently working to answer a packaging brief.  I have been asked to come up with packaging for orange juice, which will be sold for a high price and should appeal to all target markets.  At the minute we are thinking about making our orange juice organic so that it has a unique selling point to make it worthy of a high cost.  We are currently considering the name ‘Pure’.  To compliment the organic and natural feel of the drink we would ideally like the packaging to be recyclable, so are currently looking at which is more sustainable plastic or glass.