Saturday, 12 February 2011

Dorset Cereals Packaging


How to make something like cereal interesting.  Dorset Cereal's packaging here is beautiful, this product looks high end through its windows, foil lettering and choice of strong card.  The product appears trustworthy through the windows which allow you to see the actual product.  I think the choice of colours make the product stand out amongst it's competitors.  I think the typeface used looks type-righter like, which I am not ordinarily keen on but it works well here.  I also think the hierarchy of text is good with the company name at the top standing out because of the foil block lettering, and underneath a lighter colour than the background gently introducing the type of cereal.  Overall I think this packaging would stand out amongst its competitors and look far superior.

No comments:

Post a Comment